Apple Arcade is a subscription-based video game service by Apple that offers exclusive games for iOS, macOS, and tvOS devices without ads or in-app purchases. It was launched in September 2019.
Apple's proprietary font San Francisco, which belongs to the neo-grotesque sans-serif typeface family, is utilized for the wordmark. San Francisco was initially introduced on November 18, 2014, and is available only to registered Apple developers for use solely in Apple operating systems.