Bully gameplay is set in the fictional town of Bullworth, the single-player story follows juvenile delinquent student James "Jimmy" Hopkins, who is involuntarily enrolled at Bullworth Academy for a year, and showcases his efforts to rise through the ranks of the school system in order to put a stop to bullying.
The font used for the Bully logo is Narcissus, a decorative typeface designed by Walter Tiemann and took inspiration from a set of ornamental inline capitals by Simon Pierre Fournier about 1745.