Carter's is a popular American brand known for its baby and children's clothing, accessories, and gifts. The brand was founded in 1865 by William Carter and has been a trusted name in children's apparel for over 150 years.
Adrian Frutiger's Avenir Heavy is the typeface used for Carter's logo, while their website currently features Poppins, a geometric sans-serif font, for both the body text and menu options. Poppins can be downloaded for free from the Fonts Used Section.