Clarion Hotel is a hotel brand that is part of the Choice Hotels International group. The company possesses a collection of hotel and motel brands such as Comfort Inn, Comfort Suites, Quality Inn, Sleep Inn, Cambria Hotel & Suites, and Mainstay Suites.
The font used in the Clarion logo resembles Zapf Book Demi Italic, which is a typeface designed by Hermann Zapf. Zapf Book combines the features of Walbaum, Melior, and the contrasting weights of Bodoni.