Fitness First is a global chain of health clubs and gyms, with over 400 clubs in 16 countries. It was founded in the UK in 1993 and is now headquartered in Singapore.
Designed by London-based studio The Clearing, the Fitness First logo showcases a "1F" monogram that complements the gym's name. The wordmark below the monogram is a sans-serif font that bears a striking resemblance to Eric Olson's Klavika Medium Italic, a geometric sans-serif with square proportions.