Fruit of the Loom is a clothing company that was founded in 1851 in Rhode Island. The company is known for producing a variety of clothing items including underwear, t-shirts, sweatshirts, and socks.
The Fruit of the Loom logo features a geometric sans-serif called Futura Book created by German type designer Paul Renner. Futura typeface is based on geometric shapes that were recognized as graphic components of the Bauhaus design movement (1919–1933).