Got Milk? campaign was an advertising campaign in the United States, created by Goodby Silverstein & Partners advertising agency for the California Milk Processor Board in 1993 to promote the consumption of milk in the United States.
Got Milk? logo is probably based on Phenix, a metal typeface created by Morris Fuller Benton in 1935. Phenix American from Monotype and Phoenix from Red Rooster are two prominent digital revivals.