Ivy Park is a sportswear and athleisure brand founded by singer and actress Beyoncé in 2016. The brand offers a range of products, including leggings, sports bras, jackets, and more, all of which are designed with the modern, active woman in mind.
The Ivy Park clothing brand seems to use a grotesque sans-serif called Aktiv Grotesk Black. In 2010, Dalton Maag created Aktiv Grotesk, with 8 weights variations from Hairline to Black, each with a corresponding italic.