Jeep is one of the oldest SUV brands and was popular with the US Army and Allies during and after World War II. Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with the remaining assets, from its previous owner American Motors Corporation.
Helvetica Bold, a commercial font, is similar to the font used in Jeep logo lettering. The font's details can be found here.