Liberty London is a department store located in London, UK, which was founded in 1875 by Arthur Lasenby Liberty. It is located on Regent Street in the West End of Central London known for its floral and graphic prints and offering luxury goods such as fragrances, jewelry, accessories, and stationery.
The Liberty store logo uses a font called Liberty EF, an inscribed serif font designed by William T. Sniffi and released in 1927, which can be previewed and purchased here.