The New Balance is a leading sports footwear and apparel brand known for its innovative technologies and high-quality products founded in 1906.
The New Balance logo is very similar to ITC Avant Garde Gothic Demibold. Herb Lubalin developed the ITC Avant Garde Gothic logo concept and its companion headline typeface, and later in partnership with Tom Carnase develop it into a full fledge typeface. More details about it can be found here.