Patagonia is a clothing and outdoor gear brand that was founded in 1973 by Yvon Chouinard. It offers high-quality clothing, gear, and equipment for activities such as climbing, surfing, skiing, and hiking.
The Patagonia logo is likely written in Belwe Bold. George Belwe created the commercial typeface Belwe for Schelter & Giesecke in Dresden. It comes in five weights: Light, Medium, Bold, and Condensed. More details about it can be found here.