Starwood Hotels and Resorts was a global hotel and leisure company that owned, operated, franchised, and managed hotels, resorts, spas, residences, and vacation ownership properties under 11 brands. In 2016, the company was acquired by Marriott International, forming the world's largest hotel company at the time.
The Starwood logo uses a font that resembles Eidetic Neo Regular. Rodrigo Xavier Cavazos created Eidetic Serif in 1998 and updated it with Zuzana Licko in 2000 as Eidetic Neo. You can view and learn more about the font here.