Swatch is a Swiss brand of wristwatches and accessories founded in 1983 by Nicolas Hayek. The brand is known for its affordable, colorful, and trendy designs. It also offers a range of high-end and designer collections along with other accessories such as sunglasses, bags, and jewelry.
The Swatch wordmark and the Swiss cross make up the brand's logo. Its logotype's typeface is extremely similar to Samuel Park's free font Swatch it. You can download the font for free in the Fonts Used Section.