The Hundreds is a streetwear brand founded in 2003 by Bobby Kim and Ben Shenassafar. The brand's name is a reference to the hundreds of cultural influences that shape its designs.
The Hundreds logo features the brand's lettering in a geometric sans serif Futura Extra Bold. Paul Renner created the first sketches of Futura in 1928, and they were loosely based on the basic shapes of a circle, triangle, and square. Futura when first introduced in the 1920s was stunning, tasteful, and revolutionary. Even now it is still a popular option for typography to convey strength, elegance, and intellectual clarity.