Virginia is for Lovers is a slogan and tourism marketing campaign used by the Virginia Tourism Corporation to promote travel to the state of Virginia in the United States. The slogan was created in 1969 by the Martin Agency and is considered one of the top 50 most iconic advertising campaigns.
ITC New Baskerville is most likely the font used for the slogan text, with "Virginia" set in Regular and "is for lovers" placed in Italics. John Baskerville created the transitional serif typeface Baskerville in 1757. You can view and download the font here.