WKRP in Cincinnati is an American sitcom that aired on CBS from 1978 to 1982. The show was set at the fictional radio station WKRP and followed the comedic exploits of the station's staff.
The ''WKRP in Cincinnati'' title of the TV show is set in Souvenir Bold Italic font. This font was initially created by Morris Fuller Benton for ATF, then later re-designed by Edward Benguiat for ITC.