Yokohama is a rubber tire company based in Tokyo, Japan, founded in 1917 as a joint venture between Yokohama Cable Manufacturing and B.F. Goodrich. Yokohama Rubber Company is now the seventh-largest tire manufacturer in the world, with 120 companies across the globe and over 20,000 employees.
The font used for the logo of the Yokohama tire company is very similar to ITC Avant Garde Gothic Medium, a geometric sans-serif font that was inspired by the font used for the Avant Garde magazine's logo. Currently, the font family has 5 weights (4 of which are condensed), with corresponding obliques for typefaces with the widest width.